Tickets for Super Bowl LVII have dropped 30% since Sunday and could be cheaper than last year

PHOENIX – Super Bowl LVII ticket inventory started piling up this week, and the prices have consistently shown.

After entering this hot week, tickets to see the Kansas City Chiefs take on the Philadelphia Eagles have gradually dropped in price in every 24-hour window since Sunday night. The resulting slippage slashed “entrance” prices for the cheapest possible seats by 30 percent, from nearly $6,000 on Sunday night to about $4,200 on Thursday afternoon, according to data from multiple secondary ticketing platforms.

The reason? Daily inventory across the market saw a nearly 31 percent increase in available tickets from Saturday to Tuesday, from about 2,600 available seats to nearly 3,400, according to data from the TicketIQ online marketplace.

“With prices dropping, Super Bowl 57 is the fifth most expensive Super Bowl we’ve recorded, having spent much of the last week and a half in second place,” said TicketIQ CEO Jesse Lawrence.

Interestingly, market data now puts this year’s Super Bowl in a virtual deadlock with last year’s game at average ticket price (plus brokerage fees), with Super Bowl LVI settling in at $6,750 per seat, versus $6,783 for Super Bowl LVII as of Thursday afternoon.

After a hot start, the Super Bowl LVII ticket market is cooling off noticeably.  (REUTERS/Caitlin O'Hara)

After a hot start, the Super Bowl LVII ticket market is cooling off noticeably. (REUTERS/Caitlin O’Hara)

While some other sites have slightly different figures on that average, the numbers generally agree: It’s possible this year’s average ticket price could dip below last season’s and potentially end up as the cheapest average ticket since the New York City. England Patriots faced the Los Angeles Rams in Atlanta in Super Bowl III. The average ticket price that season was $5,653, according to data from TicketIQ. This year’s admission price of $4,259 would still need to fall considerably to slip below the cheapest seats in last year’s game, which leveled off and stabilized at $3,914.

Will prices get lower? This ultimately depends on the impact of demand on inventory over the next three days. Available seats in the market appeared to have leveled off after peaking at just over 3,400 on Tuesday and were steadily standing at 3,200 as of Thursday afternoon. This is a fairly solid inventory level, but there is some expectation that there could be an influx of buyers arriving late starting Thursday as holdouts who had no plans to spend extra holiday time in the area Phoenix are coming to town in the next 48 hours and trying to secure seats.

“With just three days to go until game day, we are seeing sales up every day and prices down – the last 24 hours saw the largest increase in sales of any 24-hour period this week on StubHub” said StubHub director of partnerships and business development Adamo Budelli. “We expect ticket prices to stabilize, so if you see a ticket in your price range, we recommend buying it now because you never know how long that ticket will last.”

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