Ferrari hires former AC Milan commercial chief for a new role: PlanetF1

One of Italy’s biggest sports institutions, Ferrari has hired a man who worked for three years at another, AC Milan.

The Italian team has announced that it has acquired the services of Lorenzo Giorgetti, chief commercial officer of the San Siro team from 2017 to 2020.

His new role at Ferrari sees him appointed Chief Racing Revenue Officer, placing him in charge of improving long-term sponsorship deals across the company’s racing businesses.

Reporting to CEO Benedetto Vigna, it is Giorgetti’s first foray into Formula 1 after leading the commercial direction of RCS Media Group’s sports division for a decade.

Commenting on the newcomer, Vigna said the goal of Giorgetti’s appointment was to connect to “our passionate global community of fans.”

“We are delighted to welcome Lorenzo as our chief racing revenue officer,” said the Ferrari chief executive. “With his experience and leadership, Ferrari will further develop long-term partnerships with our sponsors across sporting endeavors, including the emerging world of esports, and with our passionate global community of fans.”

Giorgetti added his joy at being able to join Ferrari and having felt a sense of responsibility towards the automaker’s “history and heritage”.

“It’s a real honor to join Ferrari and I do it with the same sense of enthusiasm and responsibility. Enthusiasm for the great opportunities we can develop together with our esteemed sponsors and fans,” said Giorgetti.

“And with a deep sense of responsibility towards the history and heritage of Ferrari and all those around the world for whom Ferrari is such a unique passion”.

PlanetF1 recommends

FIA vs F1 described as ‘open war’ with ‘borderline’ relationship
The four teams that might be tempted to switch to Honda power in 2026
Five ideal candidates to replace Sebastian Vettel at the helm of the GPDA

Ferrari confirms the name of the 2023 challenger

Other news coming out of Maranello this week was the confirmation of what their F1 2023 car will be called.

The Italian stable, after driving the F1-75 last season, returned to the hybrid-era naming convention with the 2023 car called the SF-23.

It is the eighth car to be designated SF and the fourth time it also references the current year. In 2017 and 2018, the SF70H and SF71H celebrated the years since the foundation of the Ferrari company and in 2019, the SF90 reflected the years since the founding of the Scuderia.

The 2020 car was called the SF1000 as the team celebrated its 1,000th Grand Prix appearance that season, at Mugello.

The SF-23 will be the first of Fred Vasseur’s reign in the team with the former Sauber CEO and team principal filling the former role of Mattia Binotto at the Scuderia.

Now there is less than a week until the launch of the car on Valentine’s Day.

Leave a Reply

Your email address will not be published. Required fields are marked *